As part of my work with The Shark Group, I created merchandise and apparel proposals for Little Daymond by Daymond John, a children’s book designed to inspire creativity and entrepreneurship. Developed to expand the brand into new product categories, these concepts were showcased at the North American International Toy Fair, positioning Little Daymond within the competitive children’s lifestyle and apparel market. Using AI generative tools in Photoshop, I have integrated the designs into apparel and product mockups through advanced photo manipulation. These proposals highlight my ability to combine strategic design, emerging technologies, and market awareness to deliver brand-expanding, presentation-ready concepts.