For UN 2.0 Week 2025, we crafted a brand identity using AI-generated images as the centerpiece, bringing a bold, modern, and captivating energy to the virtual event. The design reflects the six thematic focuses: culture, data, digital, behavioral science, foresight, and innovation, translating complex ideas into a cohesive visual experience across all digital assets and session materials.

The identity powered a global initiative connecting thousands of UN colleagues and partners through virtual sessions, 10 high-level panels and solution expos, 48 side events, 100+ world-renowned speakers, and >22,000 stakeholders—demonstrating how AI-driven design can amplify engagement, storytelling, and the UN’s 21st-century vision.